ABOUT THIS BOOK
Masters of Networking know that givers gain, that creating,
maintaining, and serving a wide network leads to great
business and personal rewards. Generating leads and
referrals, building healthy relationships, and delivering
value over the long term are at the heart of networking
and are critical for anyone. Packed with valuable insights
and personal examples from many of today's top networkers,
this exciting book shows:
Why networking is the most effective marketing tool
The characteristics of the most successful networkers.
How the world's best networkers leverage and maintain
How you can build a successful networking lifestyle
through effective communication, long-term partnerships,
and word-of-mouth marketing.
From the Inside Flap
Did you ever wonder why some people are more successful
than you? Why they always seem to get better deals,
more sales, bigger promotions, or just live a better
life? This is especially frustrating if you feel you
are better qualified, have more skills, or offer a better
product. Often you may be tempted to explain away their
success as simple luck or the result of being in the
right place at the right time.
Scratch the surface and you will discover that most
of these highly accomplished people are just ordinary
folks -people like you and me - who happen to possess
highly refined networking skills.
Successful people do not achieve their success on their
own instead, they surround themselves with a well-developed,
sophisticated support network. Find out what they do.
How they do it. And how you can be a Master of Networking.